The book Fast Food Nation is about the the history and management of the American fast food industry, which is a symbol of the country. I've read the introduction and the first chapters.
The first chapter The Founding Fathers talks about the founding of the primary fast food brands. The author focuses on the story of Carl Karcher, the originator of Hardee's. He also briefly introduced McDonald brothers, the founder of McDonald's, as well as how the other fast food companies were created. And from the book we know the the birth of fast food industry was closely related to the car culture of USA, for these companies all originated in southern Califonia, where the car culture was booming.
In the next chapter Your Trusted Friends, the early management of McDonald's is detailedly discussed. There're many similarities and relationship between McDonald's and Disneyland, which both are outstanding representatives of American consumer culture. They both valued the significance of brand, and thought highly of the importance of science, and, the most important, comsidering children as their main marketing target. Disneyland created wonderful theme parks, while McDonald's, and its followers, give bonus toys along with meals to the children. Besides, the advertisements of McDonald's also mainly aims at children. These are quite controversial topics.
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