To Begin the Beginning

I've read To Begin the Beginning by Deneen L. Brown in Telling True Stories, and I found it quite interseting and useful.
I alway feel that the hardest part of writing a passage is the beginning, and it indeed requires skills to compose a good beginning. Brown offers several useful tips, which base on his own experience.
The importance of a attractive beginning is obvious: you are establishing a relationship with your reader with it. Even the peofessional journalists may worry about the beginning of a story. The auhthor's way is to ask himself many questions like "What is the story about" or "How can I tempt the reader". 
Among all the elements, the theme is the most important. Every story should have a theme, and we need to focus on the theme. For example, Brown was preparing a report about a woman who sued the state for she couldn't get abortion, and he was inspired by his editor that the story wasn't about a woman but about choice, which is the theme of the story. The theme serves as the core of a story.
Another good suggestion of the passage is the function of  beginning. The beginning determines the content, to some degree. Brown specially mentions "go deep". In journalistic essays, we need to "go deep into the darkness and find the story". The story is not about what the interviewee said, and the writer should pay attention to the interpretation why the interviewee said so.